Sales Analyst - Nordics

📍ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.

📍 Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.

ABOUT ZURU EDGE 🚀

ZURU Edge is the FMCG arm of ZURU Group - a founder-led, vertically integrated business that designs, manufactures and sells its own consumer brands. We do not acquire heritage brands and manage their decline; we build new ones and put them into retail at a speed most consumer goods companies cannot match. Rascals, Millie Moon, Monday Haircare, Daise, Gumi Yum Surprise and Bonkers all compete in categories where execution and pace decide the winner.

📊 YOUR ROLE:

This is a commercial role with an analytical core. You will start as the person who understands the numbers behind the business - sell-in, sell-out, distribution, promotional performance, forecast - and you will move steadily towards owning customer relationships and the revenue that comes with them.

This is deliberately not a back-office analyst role. If you want to build a career in data or finance, this is the wrong job. If you want to be a Key Account Manager and understand that the best ones are the ones who know their numbers cold, this is a good place to start.

You will work in close and cross-functional collaboration with our global teams.

In this role, you will directly report to the Head of Sales Benelux and Nordics.

📌 CORE ROLES AND RESPONSIBILITIES:

1. Territory analytics & insight (≈50%)

- Own weekly and monthly sell-in and sell-out reporting for the territory — by market, customer, brand and SKU — and be able to explain why every meaningful movement happened.

- Track retail sell-through, distribution (stores ranged, TDPs), in-stock rates and units-per-store velocity across retail and distributor partners; flag stock and availability risks before they turn into lost sales or returns.

- Build and maintain the promotional calendar, and run post-promotion evaluations: what the uplift was, what it cost, and whether we would do it again.

- Support the monthly demand forecast and the regional P&L review — variance to budget, forecast accuracy, and the mix and margin drivers behind the result.

- Turn analysis into customer-ready material: category stories, range review arguments, and the fact base behind a listing proposal.

2. Commercial execution & account ownership (≈30%)

- Own a defined set of smaller retail accounts and distributor partners — order flow, range, pricing within agreed guardrails, promotional plan and quarterly business reviews. This starts in your first year, not at the end of it.

- Support the sales team on the region's largest customers: prepare the negotiation fact base, build the range and promotional proposal, join the meetings, and follow up on what was agreed.

- Prepare for and take part in customer meetings, category and range reviews, and joint business planning.

- Drive new listings and distribution gains — in under-developed markets, in growing channels, and for brands not yet ranged with an existing customer.

- Work with Brand and Marketing on launch plans, in-store activation and sampling, and make sure product is on shelf when the campaign goes live.

3. Sales operations & coordination (≈20%)

- Own customer masterdata, pricing and article set-up for the territory.

- Coordinate with Supply Chain and Customer Service on the order book, allocations, delivery windows and open orders.

- Manage new line forms, retailer portals a